Ancillary Revenues

Today, the approach of the airlines on the IFEC environment is an investment that must deliver a positive passenger experience and also economic return.

Competition and the growing demand of the educated passenger for a customized experience are drivers for the airlines to deliver connectivity and tailored entertainment.

At the same time, there are opportunities to generate additional streams of revenue, that can be achieved through the several touchpoints between the IFEC platforms, the embedded content and the passenger.

Touch has in-house expertise to support airlines in the implementation of a successful ancillary revenue model, that we firmly believe it must consider:

That in this case the client is the advertiser
That the advertisers’ marketing campaigns have their own cycles, not ours
That we compete with platforms that often deliver real time data on clicks and views and real time proof of performance
That on the average more than 80% of the sales come from the airline’s home base
That operational integrity and commitment to ancillary revenue is key to ensure that what is promised to the advertisers is delivered

For an Ancillary Revenue Model to succeed, it needs to be a partnership between the airline and the agents.

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