Content strategy

At Touch we recognize that in-flight entertainment and connectivity (IFEC) rely on Content Strategies that go well beyond just the content itself.

There are different forces that shape an experience and support the way we design a seamless and customized entertainment package:

Our creative forces:

  • Your Passengers’ mix and preferences
  • Your Airline’s marketing, service and Commercial Strategies
  • Your Competition
  • The Future
  • A Unique Customer Care

Our tangible forces:

  • The opportunities and specifications inherent to your IFEC Systems
  • Your Budget
  • Your Passengers' Usage data, scrutinized by our custom Touch Analytics Platform
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